Brand Marketing
Outer
I'm an east-coaster who loved going to school in the South. Post-graduation, I made my way to the city that never sleeps to work in fashion. I learned the ins and outs of marketing at Tory Burch -- as well as "corporate decorum". I always had the itch to move out to LA and joined the marketing team at the Drybar where I quickly learned the beauty industry wasn't for me. I wanted to work at a start-up to see what it would feel like to learn quickly, excel quickly, brake things, and learn. I stumbled into a "steal-mode start-up" that I learned after signing an NDA during my interview, was LeBron James' new supplement and health company. This is where I got a crash course in what to do...and what NOT to do when building a brand. After almost 2 years, and 4 different CEOs, I realized it was time for me to find a company with leaders who had a steady forward-thinking vision. I found Outer 1.5 years ago and have been working on building their brand ever since!
